In late July, Marcus Beer appeared on GameTrailers’ Invisible Walls program and set his sights on independent developers Phil Fish and Jonathan Blow. Beer labelled the two developers as "Hipsters," "Wankers," "Tosspots" and so on. Fish fired back at Beer on Twitter, the argument escalated and Fish decided it was time to step away from the games industry.
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In late August, Marcus Beer returned for the second season premiere of his show Annoyed Gamer. This time he criticised the games media for coming to the defence of Phil Fish after their entanglement. Beer felt that the media had unfairly labelled him a “bully” and had no right to defend Fish. He claimed the media is, “there to serve the gamer, the reader, the viewer, the consumer...not the big boys, not the indie devs, not anybody else.”
However, Beer doesn’t seem to fully understand the role of journalism.